康熙王朝

比唱跳舞台更先引起观众注意的，是哥哥们的体脂率。    After having produced music, soundtracks and songs for more than 100 films over 25 years in various languages, composer Devi Sri Prasad is set to debut as a lead actor. The National Award winner would soon headline a rustic drama reportedly titled Yellamma to be directed by Venu Yeldandi and produced by Dil Raju. According to sources, the makers are presently scouting for the leading lady, and they want to cast a top actress for the part. The project is one of the most-talked about after Venu’s directorial debut, Balagam, became a blockbuster.          Keerthy Suresh clarifies…     Yellamma is one of those projects that has been in the spotlight for months. Earlier, there were reports that actor Nithiin would play the lead actor in the film. Later, it was speculated that Nani would step in, but the buzz soon died down. And reports emerge that Devi Sri Prasad would debut as the lead actor. On the flip side, the leading lady in the film has also been a constant source of speculation. Rumour mongers had it saying that Keerthy Suresh is paired opposite Devi Sri Prasad. She was reportedly the first choice for the lead actress role. But while promoting her upcoming film, Revolver Rani, Keerthy clarified that she is not part of the village drama. The development has turned the spotlight back on the film’s leading lady. The makers are considering names like Sai Pallavi but a lot depends on her availability.          Venu’s directorial debut was a blockbuster     Venu Yeldandi played several roles as a comic and supporting actor – mostly hero’s sidekick. After a hiatus of many years, he took on the mantle of yielding the megaphone. His directorial debut, Balagam, was a runaway hit at the box office. The super success brought him back in the reckoning. His upcoming film, Yellamma is constantly hitting the buzz for casting choices.     Also Read: Janhvi Kapoor, Ram Charan Trek 45 Minutes for ‘Chikiri Chikiri’ song。综艺《披荆斩棘2026》刚刚开播，有网友很快发现今年随着男艺人们出场的数据除了身高体重，还多了一组少见的体脂率；破冰也从之前的纯聊天局变成训练HYROX项目之一的推雪橇。其中，「国民教练」刘畊宏的8%-9%高居27人之首，曹骏、姚琛等几位新生代沉迷健身也保持在10%左右，近期减肥颇有成效的歌手孙楠仅有12.3%，小沈阳、郭晓东和王传君等以超20%的水平排在后面。

二 | 这类「翻红」性质的节目播了多年，卖情怀、讲成长再描绘群像最后「包饺子式」大结局网友们几乎都能提前预判。可今年，令大家没想到的是多了「卷身材」环节。「不愧是刘教练，本草纲目没白跳。」「王传君看着不胖啊，体脂率这么高是传说中的隐形肥胖吗？」「掺水分的不少，都是自己报的看个乐得了。」「孙楠什么时候瘦下来的。」……不仅如此，就连艺人们的自我介绍片段也插入了大量健身、身材管理的内容，开场的破冰环节也设置了刘畊宏现场带队跳操，有几位甚至还穿着西装就直接比起了推雪橇、翻轮胎这些硬核体能项目。屏幕外，随着这波流量还涌进来不少健身博主、科普账号、营养师的细节分析——一整期节目下来，舞台没出圈几个，社媒上关于男艺人们身材的讨论却格外热烈。

三 | 对此，有人觉得这个环节的加入有新意；有人觉得身材管理本来就是艺人工作的一部分，「卷一卷」体脂率也挺好；有人不理解唱跳舞台和身材数据有何关系，认为节目纯是为了制造噱头硬蹭健身话题。尽管这些评价代表的态度不同，可有一样是相同的——都成了节目和冠名赞助商京东健康最想要的流量和话题度。本季「披哥」的核心主题然而，从首期开始就贯彻运动主题的「披哥」，并不是第一个被这样说的节目。一两个月前刚结束的《乘风破浪》也一直有「减肥训练营」之称，阚清子说自己录节目减了十多斤，粉丝路透里曾沛慈和王濛带着雕刻过的下颌线出营，更早时候的李嘉琦（辣目洋子）、郭碧婷、钟欣潼，就连女足运动员出身的赵丽娜也说过自己能一个星期瘦八斤。社媒关于综艺成训练营的讨论竞演节目通常保持每天高强度的排练，叠加舞台上镜需求；模拟经营、旅行类综艺要求艺人长时间奔走服务或深度体验当地；更别说带有一定竞技性的游戏类、户外综艺布满运动元素，以及本来就有很多以健身、体能比拼为主题的节目……随着全网对运动健身话题的关注逐渐升温，这些察觉到踩中风口的节目也开始有意向健身综训、户外运动和自律管理等方面倾斜资源、设置环节，并以此炒热内容，最终实现收视数据和广告赞助双丰收。既是自我表现需要，也是节目效果要求，艺人们将「运动内卷」视为常态，综艺节目也就成了粉丝和他们公认的「邪修健身房」。

四 | 只不过，娱乐明星们在综艺节目上呈现的持续性、高强度训练往往是剪辑放大后的结果，且背后大多有专业健身人士指导，与之匹配的休息调整、饮食搭配等环节会出于时长和效果等考虑被忽略。

五 | 节目外，部分嘉宾的训练内容愈刮愈烈的内卷风潮止步于屏幕，哥哥们内卷的体脂数据，是真的热爱健身也好，为了标签和人设蹭蹭运动话题热度也罢，对观众来说都没有太大差别。不论这些节目画风如何卷运动，其本质价值也还是娱乐消遣，当个热闹看看已经足够。